Our story
The bra a bridal designer wanted to keep.
Sonni Jackson relied on this corset bra in her bridal atelier. When its future became uncertain, she bought the company to keep the product available.
Hi, I’m Sonni, the CEO of Shape Society.
I made what some people would call a slightly crazy decision. I bought a bra company.
Why? Because I also own a custom bridal atelier, and for years this corset bra has been my secret weapon. I have fit hundreds of women into wedding gowns, and I can honestly say I have never found another bra that compares. The support. The shape. The confidence it gives women. It is truly something special.
Then I found out the previous owners were discontinuing it. Cue the panic.
I searched high and low for a replacement I could confidently recommend to my brides. I tested other products, hoping I would find something comparable. Nothing came close.
So I did what every perfectly rational person would do. I bought the entire company.
Since then we have rebuilt the brand, refreshed production, and poured our hearts into making sure this incredible bra would continue to exist.
This is not just about selling bras. It is about helping women feel supported, confident, and beautiful in their own bodies. Whether you are walking down the aisle, getting dressed for work, or simply want your clothes to fit the way they are meant to, every woman deserves to experience that feeling.
I cannot wait for you to discover the bra that changed my business, and inspired me to buy an entire company just to save it.
Welcome to Shape Society.
Sonni Jackson · Founder & CEO
Shape Society today
Shape Society carries forward the longline bustier Sonni Jackson first discovered through Valentine Bridal. When the original line was set to disappear, she acquired it to keep a product brides relied on available in more sizes and colors. Today Shape Society serves retail shoppers and wholesale boutiques with white, ivory, and nude options from 32A through 52F, plus extenders for a refined fit.
Built for real bodies
Every longline bustier is designed to lift, separate, and define the waist under bridal gowns and special-occasion dresses. We offer white, ivory, and nude in an inclusive size range, 32A through 52F, so more clients and boutiques can find a confident fit.
Wholesale partners welcome
Boutiques can apply for wholesale accounts with tiered bulk discounts and signed-in pricing. No minimum order is required to get started.
Questions? Contact our team.